Many marketers have been turning to younger. More tech-friendly generations. Like gen z and millenials. When assessing data and consumer behavior; yet. Beyond the generational gap that creates what some may view as a technological divide. The boomer generation makes up a healthy segment of active consumers who shouldn’t be overlook. While there doesn’t ne to be much said about the difference in attitudes toward technology between boomers and younger generations. When it comes to reaching this group. There are a few things to keep in mind that will help you foster long-term customer-brand relationships.
A generation that loves email
Unlike the digital natives that live and breathe on social platforms. Boomers. Much differently. Are a generation that grew up in a world with more traditional forms of communication like paper mail. Newspaper advertisements and phone calls. With the digitization of the africa email list millennium. Boomers now happily gravitate mostly toward email — a form of communication that serves them the brand interactions they love in a comfortable and familiar way.
In fact Email remains the most common
online purchase channel for this generation. According to marigold’s 2023 u.S. Consumer trends index. 62% of boomers have made a purchase from an email in the last year. No other purchase channel even cracks the 50% mark among boomers — thus. Making email marketing the most effective method for reaching the majority of this generation.The importance of a well-round strategy However. Don’t totally rule out the possibility of utilizing B2C phone List other channels yet. While boomers may not be the most digitally connect generation. Their use of mobile devices is still quite considerable. Take into consideration that 50% of boomers have made an in-app purchase. While 19% have purchas digital content via mobile. They are also using their devices in-store to assist them in making purchases that fit both their nes and budget. Inde. Nearly half of the survey population have us their mobile phone to research purchases. While 50% have brows for products in-store but ultimately purchas online.
