As we said in this post ,the objectiveis the starting point of any Influencer Marketing strategy. The choice of this objective will be essential for the successful functioning of the campaign. It will also determine which social network is perfect for your needs.
Today, the 4 most used social networks are: Twitter, Instagram, YouTube and Facebook. Determining which one is perfect for your Influencer Marketing campaign will be a task that we will make easier by paying attention to the characteristics of each one:
The bluebird social network is the network par excellence for fast and viral content. If what you need is to exploit notoriety at a specific moment such as an event or social happening and for the content to spread like wildfire, Twitter is the perfect platform.
An example of a campaign that has taken advantage of the opportunity overseas chinese in uk data of a social event to carry out a communication strategy is that of Ballantine’s on Valentine’s Day. For several years now, the brand has become a Trending Topic on Twitter on Valentine’s Day thanks to its#SanBallantines:
With this action with influencers, Ballantine’s is positioned as the brand of the day and enables the creation of organic content for the audience:
The most visual and fastest growing social network social network today has pragmatism hinders other sustainable activities positioned itself as the preferred platform for brands to advertise through influencers. Thanks to the ability to show products through photos, videos or live content, it is the perfect platform for the following objectives:
- Notoriety
- Branding
- Revenue
If we combine the ease of displaying content with the possibility of creating a symbiosis between the prescriber who recommends and the product, we manage to communicate the brand’s values and make it a reference in the Top List of the target’s mind.
When our goals include “Revenue”, Instagram will be a great ally thanks to Insta Stories. Since the network added the well-known “swipe up” that allows you to redirect to a link by sliding your finger upwards, the possibility of returning audiences to the website has grown exponentially
Youtube
The social network for moving content, YouTube is the platform we will use when we want to achieve real prescription actions from content creators.
It is the social network where the content is more social network elaborate email leads database and the influencers have more credibility due to the relationship of trust that is established between the audience and the content. Thanks to this credibility, it will be the perfect alternative to carry out branding strategies with the objective of product awareness.
It should be noted that on YouTube products and services are tested and it is demonstrated whether something meets expectations or not, it is not a billboard, they are true prescription actions.