The Dell model is a model of digital marketing. production management . production inventory , the fastest capital turnover , and personalized or even one-to-one product marketing. These are
the goals that digital marketing aims to achieve. Dell’s success lies in direct sales, which is only an external manifestation. Digital marketing-style production management is the root of its success.
Digital Marketing Theory Foundation
The theoretical basis of digital marketing is derived from the DuPont analysis method in financial management . Return hungary phone number library on equity net profit margin asset turnover equity multiplier . The level of
return on equity depends first on the level of net asset margin . The asset turnover rate
reflects the relationship between the company’s asset occupation and sales revenue. An important factor affecting the asset turnover rate is the total assets .
DuPont decomposition formula
and the DuPont structure diagramta- the greater the net sales rate, the greater the net asset rate; the greater the asset turnover the cell phone is transform into a virtual extension rate, the greater the net asset rate; and the greater the net asset rate, the greater the return on net assets.
Integration
rapid response to customers’ personalized needs. product information to payment and after-sales service, so it is also a cell phone data full-process marketing channel . use the Internet to unify the
design, planning and coordinated implementation of different communication and marketing activities, avoiding the negative impact caused by the inconsistency of different communications.