That’s why they encourage all of us who were hooked on the platform throughout the lockdown to go outside and breathe fresh air.
As you can see! in this poster Netflix does not sell or promote its films and series. What’s more! it tells you to ignore them and go out and enjoy them: a masterstroke of reverse psychology that not only achieves the opposite – that you don’t pass by! that you pay attention! that you give them your attention – but it also empathizes with its audience.
Mailchimp
Mailchimp is a marketing automation platform that allows you to create and distribute email campaigns. But the value that this company gives to the brand and branded content is such that it almost seems like they have become a content producer.
On their website you will see the
“Inspiration” section where they have their own podcast! series! documentaries and even original films that go straight to your little heart.
In this section we find a spectacular example of branded content: the series ” Second Act is Back “! which tells real stories about people who decided to leave everything telegram data behind and pursue their dreams.
After all! for them! people – and especially those a sustainable who are thinking of starting a business – are very important. They know their buyer personas very well! take their needs into account and make them the protagonists.
Furthermore! by relying on real examples! the storytelling here is very powerful and the emotional impact on the user is brutal.
Canva
You probably know Canva! the online graphic design platform with stop and read these tips to adapt to the changes in b2b a ton of templates that you can use for personal or professional purposes. Plus! you have the option of printing your designs directly from them. Awesome.
printing campaign called ” One print. One Tree ” and for every print order you place with them! Canva will plant a tree to offset the environmental impact.
As you can imagine! one of Canva’s values as a brand is sustainability! something caseno email list they are very proud of and boast about on their social media. With this! they create a connection with that part of their audience that is most committed to caring for the planet.