The famous whisky brand Ballantines has launched a special campaign for Valentine’s Day once again. Did you think you were going to stay home alone just because you were single? Ballantines has proposed a very tempting plan with friends!
If you were browsing through Twitter
Valentine’s Day and these photos sound familiar to you, it’s no coincidence. We’re going to explain how this campaign managed to become a Trending Topic on February 14th.
It was a strategy aimed at men and women of the millennial generation. One of the main objectives was to create a conversation in which the audience feels part of the hater movement towards Valentine’s Day.
The aim of this campaign was to create buzz and gain notoriety through the hashtag.
HASHTAGS AND INFLUENCERS
The hashtag #SanBallantines was born thanks to the large number of haters on Valentine’s Day. The hashtag was created by playing with the name of the Ballantines brand, in order to chinese overseas africa databasegenerate a memory in the audience.
A total of 75 influencers have collaborated for this campaign. Frommicro-influencersto influencers:
The action has been carried out inthe social network Twitter, since a platform was needed to generate greater notoriety and transmit the content quickly and make it viral. The results have been more than positive, turning Valentine’s Day into a special day for singles, making itTT.
The following profiles stand out among those selected for the campaign:
They are very varied profiles, but all reside in Spain. They stand out for electromobility will soon receive tangible support from the public sector their content on this network. By making an impact through a message and a photo, they have Successful example managed to create interest in their audience.
PUBLICATIONS
The influencers’ posts were based on photos such as:
Both posts have achieved a high number of interactions, email leads database getting their audience to participate in their tweets by commenting positively, tagging other friends to follow this thread of singles.