Director of digital social networks? & social media, PR Partner communications agency
Viral content occupies a special place in the world of marketing. Due to its rapid distribution, it can bring free coverage and increase brand popularity. Thanks to a viral post, video or text, you can also increase engagement rates (likes, comments, reposts) and attract new subscribers. But to create such content, you need to take into account the specifics of its work, as well as new trends. Let’s try to figure out where to start and how to create viral content.
How to understand that content is viral
If your material quickly gains likes and reposts on its own, without promotion, then it can be called viral. That is, this is the content that users want to share. This happens because of its unique content and bright presentation, which allow a large number of people to replicate it.
Viral content is the social networks? foundation of hype
Any viral content should be based employment database on hype. This is a simple rule that you should always remember. Literally, this concept can be deciphered as “hype”, “noisy advertising”. To launch such advertising, you need a kind of locomotive that would distribute it among other channels. As a rule, such a locomotive is a top blogger, ambassador or celebrity. They are the ones who ensure native promotion of content. And this is also an important point. After all, if people understand that this is advertising, there will be no hype.
What types of viral content are there?
Viral content can look different, have any message and theme. It can be a video, text or picture. The main thing that makes viral content viral is the desire of a person to like it, comment on it and send it to as many friends as possible.
A striking example social 7 innovative business ideas you can explore in 2020 to generate income networks? of viral content is agb directory the Kiki Challenge, a powerful flash mob based on the rapper Drake’s song In My Feelings. Thousands of people from different countries filmed themselves getting out of moving cars and starting to dance to the song.