The best Christmas gifts for your partner.
Seven pieces you must have in your wardrobe this winter.
Key moments from the final episode of Game of Thrones.
What do these articles have in common? They are sensitive to the passage of time, which is exactly what evergreen content is not .
While these topics may generate traffic spikes for a few days or weeks, they have an expiration date.
What evergreen content is not
Example: Look at how search volume for “ best Christmas gifts for her ” starts to grow in September and peaks in December, then drops off immediately after Christmas.
Logical. Who would want to buy a Christmas present after Christmas?
Content related to news, weather events, pop culture, political, social overseas data or sports events are just a few examples of content that only stays relevant for a short period of time before losing traction.
The role of SEO in evergreen content
and evergreen content is essential to maintaining a sustainable and consistent SEO strategy.
But to achieve all this, your evergreen SEO content must be very optimizilla-weight-reducer-images well worked on throughout the entire process, from keyword analysis to writing.
Here’s a basic idea of how to incorporate SEO into your evergreen content strategy.
Choose keywords with constant search volumes
When researching keywords, don’t just look at search volume and difficulty. Look at how they’re trending over time: Is it stable? Is it going up or down?
The key is to avoid those that are declining and focus on those that are stable or tending to grow.
The goal of evergreen content is to attract qualified traffic over a long period of time by ranking in search results. But if you focus on keywords that are losing relevance caseno email list over time, it will be difficult to attract the expected traffic, regardless of the quality of the content.
And if your topic is losing interest, this is likely to happen with both organic traffic and traffic from any other marketing channel.