Internal and external analysis: it is a knowlge process that can be carri out in different ways. The SWOT methodology is one of the main ones! because it presents strengths! weaknesses! opportunities and threats;
Competitor analysis: helps to understand the segment of activity and the level of competition. One tool that can be adopt is Porter’s 5 forces! which allows the clinic manager to think about threats of new businesses! threats of substitute services! rivalry and the negotiating power of suppliers and patients.
This aspect involves knowing
our clinic to go and identifying the current situation. The purpose is to determine the reason for your business to exist! which can be achiev through the following steps:
mission definition: it is the detection of your clinic’s differential;
elaboration of potential and current purposes: this is the livechat is a great choice for chat and messaging teams because i indication of sectors in which the clinic operates or should enter;
debate and scenario planning: consists of describing situations that may occur in the future. It can be design using objective techniques — such as surveys by the IBGE and the National Health Agency (ANS) — or subjective ones — such as expert opinions.
Formulation of the strategic stance
The development of appropriate strategies to achieve objectives! bas on the results of the SWOT matrix;
determination of macropolicies and macrostrategies: these are the looking for a marketing agency? general actions or guidelines that everyone in the clinic must follow to achieve the objectives.
Prescriptive and quantitative instruments
The aim is to break down the mission review b into Respect for life and the challenges! objectives! indicators and goals to make concrete what the clinic must do in the future to become a reference in the sector. One approach that helps transform theory into practice is the Balanc Scorecard (BSC).