According to TikTok, their users continue to engage with brands post-purchase. In fact, only 14% of them don’t take a post-purchase action. Ultimately, 58% of the TikTok audience convinces someone else to use a product.
For brands and businesses to leverage TikTok’s highly engaged audience, they recommend the following
- Use an always-engaged strategy to gambling database continuously power the infinite loop. Experiment with the test-and-learn tools available in the Ads Manager.
- Partner with creators—lean on their expertise and the trust they’ve built with their community.
- Complement the reach of in-feed video and TikTok’s shopping tools with interactive experiences such as LIVE shopping.
Try new things to stand out on the platform. Give the TikTok audience something worthy of their attention.
Social
Pinterest Introduces New Ad Formats: Idea Ads and Paid Partnership Tool
Pinterest debuts the newest features that will give advertisers and creators fresh ways to connect with consumers.
Visual social network Pinterest has recently launchedIdea ads and Idea ads with paid partnership for advertisers, and custom audience decorative image the paid partnership tool for creators. These new ad formats and tools are now available in over 30 countries around the world.
Idea ads follow a similar format to Idea pins, which were launched in 2021. They are an immersive, multi-page format where advertisers can publish video and image content. According to Pinterest, people who saw Idea ads were 59% more likely to recall that brand.
Another ad format introduced by Pinterest is
Idea ads with paid partnership, where school email list brands can partner with Pinterest Creators to tell their story authentically and creatively. Businesses can collaborate with creators and produce immersive, interactive branded content that can be promoted to a wider audience.
Finally, Pinterest has opened the new paid partnership tool, which allows creators to tag brand partners directly in their content to showcase their sponsored relationship. The Pinterest brand lift study has found that brands that worked with creators saw 38% higher brand awareness and 37% higher Pin awareness.