The goal of WhatsApp marketing should be conversations that are likely to lead to action. Click-to-chat ads are a great way to get information about demand for your ad. When you send a promotional broadcast, it’s also important to encourage customers to reply, rather than just informing them about the promotion.
For example
include a CTA button like “Get a Discount,” “Shop Now,” or “RSVP.” The number of responses you receive helps measure latvia phone number library the effectiveness of your marketing. Additionally, it lets Meta know that recipients found your message valuable. If recipients do not engage with your promotional messages, further marketing template messages may not be sent to these customers .
2. Limit the frequency of promotional broadcasts
Promotional broadcasts are helpful for keeping customers up to date with the latest news or special deals. Meta now limits businesses to two marketing template messages per customer in a 24-hour period . If the customer responds, you can send an additional template message.
However, we recommend sending less frequently for a better customer experience. Put yourself in your customer’s as long as the person has an internet connection shoes. No one wants to receive WhatsApp messages from a business every day, even if they have opted in to receive promotions. Schedule your messages wisely For example, announce a promotion and then send a reminder when the promotion is about to end.
3. Use eye-catching visuals.
Whether in ads, social posts with chat links or promotional messages can help gain attention. In ads or social media posts, sault data spark curiosity with creative images or videos. In template messages, make sure your offer is clear at a glance. For example, add a WhatsApp catalog image to show an item being discounted.
We share some examples of successful marketing campaigns in the next section to give you some inspiration.