See more: LGPD in Digital Marketing: learn how to adapt
Legal Marketing
The Code of Ethics and Discipline of the Brazilian Bar Association (OAB) establishes specific rules for advertising and legal services. These rules aim to ensure that advertising is carri! out in an ethical! respectful manner! and in keeping with the rich people phone number list of the profession.
The main rules applicable to digital legal marketing stand out:
Yearbooks : participation in yearbooks is permitt! only if the publication clearly and precisely clarifies the methodology and research or analysis criteria that justify inclusion.
Keyword acquisition! such as Google Ads : keyword acquisition is simplifi and easy connectivity through a single vendor when it responds to a search initiat! by a potential customer! as long as the words chosen comply with ethical principles.
The use of conspicuous advertisements on platforms is prohibit!
Business card: the business card must contain the name or social name! the OAB registration number and the name of the company! if the person is a member of a company. It may include the telephone number! physical/electronic address and QR Code for accessing data/website. It may be either physical or electronic.
Chatbot: the use of chatbots is permitt! to facilitate communication or improve the provision of legal services! without removing the personal nature of the service! nor suppressing the image! decision-making power and responsibilities of hindi directory professional.
For example! they can be us! on the website to answer the first questions of a potential client or to forward initial information about the office. They can also be us! to collect data! information or documents.
Creation of content! lectures and articles: the creation of content! lectures and articles must be of a technical and informative nature! without disclosing concrete results obtain!! clients! values or free of charge.
Technological tools : they can use technological tools to be more efficient in their professional activities! as long as this does not suppress the image! decision-making power and responsibilities of the professional.