After a six-month testing period, Twitter announces the official launch of its new forecasting tool called Campaign Planner.
The Campaign Planner is designed to help advertisers make informed media investments on Twitter, as the tool allows them to forecast estimated results before they launch the campaign.
Campaign Planner is available to all managed advertisers in the United States, United Kingdom, and Japan. With this tool, advertisers can:
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Forecast reach, impressions, average frequency, and CPM against a specific audience, campaign duration, frequency setting, and placement
- Budget for auction-based shop campaigns
- Start and save a draft campaign directly from the tool
By giving advertisers the ability to forecast their ad campaigns, Twitter hopes to empower their partners to better understand the size and cost of reaching a target audience during the planning process.
Eligible advertisers can access the Campaign Planner from their Twitter Ads account. To begin building a forecast,
you’ll be prompted to enter your plan details.
Campaign Planner also allows you to start fast turnaround time draft campaigns, which makes it easier to copy overall plan settings into an actionable campaign.
Throughout the coming months, Twitter will be expanding the Campaign Planner to support more objectives and in more markets. They’re also looking to enable plan comparison to help advertisers evaluate the best campaign settings for their goals.
Social
Twitter Partners with Shopify to Boost eCommerce Capabilities
Twitter takes a step towards streamlined in-app commerce with their new Shopify integration.
To help merchants reach shoppers on school email list the social networking site partnered with Shopify for a seamless eCommerce experience. The Twitter sales channel app is now available in Shopify’s App Store and through the Shopify admin. When a merchant integrates the Twitter sales channel app, they can:
- Onboard to Twitter Shopping Manager , the entry point to a suite of Twitter Shopping tools.
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Automatically sync their inventory
- As a merchant’s Shopify catalog changes, so does the catalog in their Twitter Shopping Manager.
- Highlight their products. Merchants can showcase their products on their Twitter profile with the Shop Spotlight or Twitter Shops , all for free.
Twitter is also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops, and they’re making both features available to all merchants in the United States.
Twitter’s new Shopify integration is initially available to all US Shopify merchants.