Reach beyond your audience by appearing on podcasts, writing guest posts, or contributing to other credible media within your niche. Choose promotional Make Sure You efforts that benefit you and another creator in your niche for the biggest effects.The size of your audience and the amount of time you have to spend on promoting yourself will shape the types of opportunities you should look for. Here are Amanda’s recommended methods:
Co-marketing: Use your newsletter to recommend and link to other newsletters in the same subject area. You’ll likely get a shoutout in return, especially if you know the writer.
Podcast appearances:
Reach out to podcasters to see if they’re looking for guests and tell them you’ll cross-promote your episode to your email list. Then mention your newsletter during recording.
Guest posts: Reach out to Korea Phone Number Data bloggers or newsletter writers and offer to contribute a guest post. Make sure your name is prominently attached, and add a link to your newsletter.
Webinars: Partner with a friend to host a webinar. After you’ve won over attendees with your expertise, mention your newsletter and invite them to subscribe.
Cross-promotional
opportunities can also help you come up with ideas for your own newsletter. Write an entire issue about something you discussed on a podcast, or add an excerpt from your guest post to your next newsletter.
Amanda now considers how opportunities can boost her personal brand or that of SparkToro, where she currently works. “Every external B2C phone List marketing opportunity (like a podcast or webinar) needs to have a double purpose (say, to promote SparkToro AND serve as inspiration for a Twitter thread for my personal account) or else I can’t commit,” she says.
Be careful not to stretch yourself too thin. Amanda learned the hard way that taking every opportunity means losing time she’d like to spend on other pursuits. She advises writers to “block times on your calendar for serendipitous opportunitiesMake Sure You , and STICK TO IT.” While too many opportunities may sound like a good problem to have, you don’t want your newsletter to suffer because you’re too busy.
