longer are enough I believe it is one of the most mentioned words in the last five years. The truth is that everyone has woken up to the fact that we are media and we can generate whatever content we want for those who follow us and/or like us. And, of course, this has a great responsibility on our reputation.
We learned that content generates visibility
, credibility, creates bonds. It generates cameroon phone number list empathy, recognition and, consequently, can generate profit.
This reflection can go much further. When we do longer are enough what we want without thinking about the consequences, we are not being purely independent. After all, we leave traces and side effects around us – isn’t that selfish?
The Shape: What medium do you choose to deliver your content?
A video? A blog post? A post on social media?
The idea here is to define which media examples of christmas marketing campaigns works best with your audience and type of message – remembering that each one captures a specific moment in their day.
Content and form. Ok. But where do I want to go?
Both items are essential for a personal or corporate strategy, of course.
However, there is one element missing from resource data this longer are enough equation, which makes us wonder “why did something so right go wrong”.
Empathy:
I’m going to call this third element that, okay? The issue here is the subjective side of the content and form, of the empathy that you convey to those who are seeking connection.
A company, facing this scenario of uncertainty due to quarantine , is experiencing a huge drop in revenue. What should it do? After a meeting of directors and shareholders, it was decided: we will not lay off anyone, but we will make a 40% salary cut for 3 months to survive.
Now let’s go, with a hypothetical strategy!
Content:
Provide information about the company’s measures to reduce wages and fixed terms.
Form:
An email communication outlining the guidelines.
The result?
Employees are outraged, depressed and don’t know what to do.
Now let’s add the third item…
Empathy:
Create bonds with employees and show humanity. Since we are not going to lay off employees, we need to value this human measure. In this way, we will contextualize the economic scenario, be transparent about the company’s momentary losses, share some strategies and present a positive scenario for the future – a time for everyone to feel part of it.
Would employees react the same way? Of course, in a crisis, we cannot control who receives the message.
The truth is that we are talking to people, and every decision directly affects each person there. The lesson of humility, of knowing how to be open and honest, can create a bond that you have no idea about.
At the agency for example
we prefer to have a longer are enough video conference with everyone, look them in the eye, and tell them a little about everything and our future plans. Of course, if the message is not sincere, the whole message will not work. A house of cards never works, don’t forget that.
Well, that’s it. I hope this brings some thought to your next actions, okay?
Whether it’s teaching someone something, ending a long-term relationship, telling family members about a difficult decision, or even resigning.