There are several factors that we must consider when developing a marketing strategy . In addition to
focusing on the main objective and the buyer persona , we cannot forget something as simple (and at
the same time essential) as the type of product we are seeking to promote.
Considering the type of product, and especially its peculiarities, can help considerably
to introduce small details into the strategy that will be of great importance in the final result.
Specifically, in this article you will learn about the types of products that exist, their main
characteristics and how these can influence not only the promotion, but also the determination of the price and the point of sale.
Are you ready? So, let’s get started!
What is a product?
First of all, let’s better understand singapore telegram data what exactly a product is .
A product is anything that is available, that is, on the market , so that any user can purchase it in
order to satisfy a need or a desire .
Before, we could more easily identify the difference between a product and a service .
A product was a tangible object that was consumed and a service was something intangible that was only perceived after receiving it.
However, with the arrival of the Internet, infoproducts emerged, which with the above definition can be confused with a service.
An infoproduct is a product that can be downloaded and is available to any consumer who wants to enjoy or use it.
A service is something prepared specifically for the consumer according to his needs. As this service is
delivered, it is perceived by the customer , such as the repair of an object, English classes or a hotel room.
In this post we are going to leave aside information products and services and focus on physical products.
Types of products and their classification
Products can be classified in as many striven is a complete business management platform, integrating accounting ways as the criteria used. From a marketing point of view, a classification is
important to help define the type of promotion to be carried out, the price and the point of sale.
The first classification of products can be made into two main types: products for the final consumer
and products for companies. These, in turn, can be divided into other subgroups, as we will see below.
Products for the final consumer
Products intended for the final consumer, whether for personal or family use, can be divided as follows:
Convenience products
Convenience products are those that the consumer is accustomed to purchasing without making much effort.
They generally have a price stipulated cyb directory by the market that does not vary much between the establishments that sell them.
In this group we can mention products such as candy, cookies and pencils, among many others.
Convenience products are further subdivided into:
- Basic consumer products : they are purchased regularly, they cannot be missed and the point of sale is quite accessible.
- Impulse products : These are items that are not part of the shopping list, so their visibility at a point of sale is essential.
- Emergency products : These are purchased in an emergency, so the selling price is not as important and instead, time and place are essential.
Comparison products
These products require greater concern when purchasing.
These are products that are not purchased as frequently as the previous ones, so before purchasing them a comparison is made of price, duration and quality.
We can mention within this type of products clothing, furniture and household appliances, for example.
The comparison products also have a subdivision:
- Homogeneous comparison products : They have the same type, size and quality and price is important.
- Heterogeneous comparison products : They have different characteristics and the brand is important.
Specialty Products
Specialty products have features that make them unique. This may be the brand or some difference from equivalent products from competitors.
The consumer makes an effort to obtain them, either in terms of value or by searching for them until finding them.
Examples include cars and mobile phones.
Unwanted products
Unsought products are those that consumers do not know exist or are not interested in because they do not consider them necessary.
To encourage the consumption of these products, a good advertising campaign is necessary .
For example, we can mention life insurance or smoke detectors. Furthermore, within this category we find two subtypes of products:
- Unsought new products : are those that have just arrived on the market and their function is unknown.
- Regularly unsought products : are those that do not want to be consumed because they are not considered necessary.
Products for companies
Products for companies or industrial products are those that businesses will use to create a final product or in any area of the company.
These products can be divided into 3 types:
Materials
Within the class of materials we find raw materials, in addition to all manufactured components.
Capital goods
These are the products that make up the company’s assets. We can consider the industrial equipment
needed for the production process of the final product and the equipment from other sectors of the business as capital goods.
They can be divided into:
- long-life products : for example, industrial machines;
- short-lived products : we can mention personal computers.
Supplies
These are inputs that are not directly related to the production process, but are necessary for the proper functioning of any business.
We have as an example office supplies in general and cleaning supplies.
Why is it important to know the types of products?
By knowing the type of product you want to market, you will be able to better define the price at which it will be launched on the market, the ideal channel for its distribution , the type of promotion to be used, and many other things.
Furthermore, by taking into account the classification and particularities of a good, the most appropriate marketing plan can be determined to facilitate its commercialization.