Do you think you know everything about theInfluencer Marketing(IM)? Whether you think so or not, we warn you: the sector is evolving at exponential levels every day, and we advise you not to miss the latest keys to Influencer Marketing that will triumph in upcoming campaigns  and that will help you stay on track with your strategies.

1- Authentic and real content

First, let’s talk about organic content. It’s one of the most powerful ways to influence your audience. Avoiding advertising content is the key; an overly advertising-heavy campaign doesn’t fit in the sector.

Campaigns must sound original and real to have an impact. This is one of the reasons whymicro-influencersThey convey a lot of confidence to their audience. They know how to convey their feelings and experiences so that the content is authentic. Apart from having a lower number amazon database of followers than other big influencers, it is a very important and valuable audience that trusts the micro-influencer’s content.

Therefore, to present ephemeral content, you must rely on the influencer’s talent.  The campaign will follow the same line according to their social network and their personal opinion, since they are the ones who know their audience best. This will lead to more positive results for brands and influencers.

2- Influencer engagement level

Another key to Influencer Marketing that will make our campaign more effective is that it is represented by  influencers who have good engagement on their social networks .

The level of engagement is defined by the posts that each influencer uploads, by their level of interaction: the set of likes, shares, and comments that their audience has with each Influencer.

3- Instagram, the social network par excellence

Thanks to its wide variety of functions, last year this social network had 25 minimum and guaranteed wage in 2024 million companies online carrying out numerous campaigns. This growth demonstrates the great effectiveness and usefulness when it comes to making IM campaigns a reality .  

Influencer Marketing One of their latest launches has been Insta Stories. This has been one of the main reasons why it has grown over the last year. The number of users has grown and it has taken ground from Snapchat. It is a way to connect with your audience immediately and effectively through micro-second videos.

Another new feature is the “ hashtag tracking ” feature, which increases the value of the content of the photos. This is very useful when creating campaigns, as you can do immediate tracking email leads database by creating a special hashtag for each campaign.

This is essential for the influencer since, generally, the number of followers and the loyalty of the audience varies according to the personality and strength of the influencer’s feed. It shows the photo editing skills, as well as the quality and style of each one .