Shares, likes, retweets, clicks, comments, views, followers, … and a long etcetera. Does this seem like a lot of data to you? What if we told you that it is onlySome of the metricsmost important to take into account in theInfluencer Marketing?
And each and every one of them is key to determining the performance of a campaign and serving as a guide for future strategies . Absolutely all of them have something to say.
But (as with everything in life) there is already some controversy when it fantuan database comes to defining which data is more important. In this case, the battle is between Social Reach and Engagement. Are you still not sure? Here are some keys that will help you bet on the winning horse.
Social Reach. Definition.
Social Reach indicates the number of users who have seen content on Social Media. Therefore, the number of followers of an influencer on a network is their potential reach , the number of users that could be reached.
However, due to algorithms and factors such as posting frequency and/or timing , not all followers of a profile see each of the influencer’s posts in question.
Differences between Social Reach and Impressions
At this point, you might be wondering, what is the difference with the famous impressions ? Very simple: the number of impressions is the number of times a content has been viewed.
For example, the reach may be 5 people, while the impressions are, for example, 10. This would be because each of the impacted users has seen the content on 2 occasions.
Engagement. Definition.
You’ve probably heard this term countless times, but… would you know how to define it?
Engagement refers to user behavior with content . In this case, the what defines your brand? content produced and published by each of the influencers in a campaign. Therefore, the engagement ratio determines an influencer’s ability to generate interaction with their content , their ability to email leads database reach or engagement provoke emotions in their audience.
What does engagement measure?
Broadly speaking, we could say that engagement measures emotions . Emotions expressed by users on social networks. To be more exact:
Twitter : replies, retweets, link clicks, and likes.
Instagram : comments, likes, Instagram Stories reach, and Instagram Stories link clicks.
Youtube : comments, shares, views, number of likes, number of dislikes and link clicks.