In recent years, cereals have become fashionable. It is becoming more and more common to find a cereal shop in the most modern neighborhoods of the city. For this reason, there are a large number of new brands of this delicious food and the
usual brands have stepped up their game to keep up with all the modernity .
One of them is Jordans Cereals, a cereal brand that has been on the market since 1855. More than 160 years! What kind of strategy has Jordans Cereals implemented in its marketing plan?campaign with influencers on Instagram.
What are the objectives of an Influencer Marketing campaign?
According to the publications we have analyzed with our Influencer Marketing Software , we can say that the objectives of the campaign are: visibility and branding for two reasons.
On the one hand, this type of action aims to remind people that it is a long-standing brand, that they are at the forefront
and have not been left behind. And, on the other hand, they linkedin databasehave launched a new product on the
market: Milk Chocolate and Orange Crunchy Oat Granola and Influencer Marketing is one of the best strategies to make
it known, especially if influencers are chosen with appropriate KPIs, with an audience that they want to impact.
The hashtags chosen for them have been:#chocolateorange #jordanscereals, and as we can see in the dashboard, all the
influencers who have participated in the campaign have product placement, in some in a more integrated way than in others.
Instagram search results for the hashtag:#jordanscereals
What key KPIs has the campaign achieved?
We have selected 7 of all the posts from the influencers who have participated in the campaign and these are the main results in terms of audience:
- The country in which the largest audience has been reached with its electromobility will soon receive tangible support from the public sectorpublications is the UK, specifically in London.
- As for the sociodemographic profile of the audience , there is a clear difference between men and women. The female gender is 80.7% while the male gender is 19.3%.
- The highest age range reached is 18-24 years with 42.2% and the next, 25-34 with 32.9%.
Results offered by Influencity software of the publications [email protected], @davide.pastorino,@mellypook,@mielandmint,@selintufanoglu,@zoeleawriter,@tangoraindrop
Overall, the campaign has achieved the following: Influencer Marketing KPIs:
- 102.07k Social Reach.
- 3.45% Engagement.
- 3.52 interactions, taking into account 3.52 likes and 289 comments.
- $669.58 from Earned Media.
Which post has performed best?
When we say which post has worked best, we can differentiate it into different types of performance depending on the campaign objectives. On the one hand, Engagement and on the other, Social Reach.
The post with the best data regarding Engagement has been the one by the b2b phone list [email protected] more than 8%. This data takes into account Social Reach (5,453) and interactions (462).
Results offered by Influencity software from the publication [email protected]
In terms of reach, the influencer who has participated in the campaign with the greatest Social Reach is@selintufanogluwho has more than 28k followers.
Results offered by Influencity software from the publication of@selintufanoglu
As a noteworthy fact, we would like to point out that, unlike in Spain, all posts by UK influencers must include the hashtag in the copy indicating that it is a paid Influencer Marketing campaign: #ad. And as we can see, the audience’s interactions are positive, so we can highlight that viewers do not reject open advertising on Instagram, as long as it is done honestly and with common sense.