The Instagram feed gives each profile a personality , based on the influencer’s preferences for filters and content, harmony is created with just one click to their profile.
1. Not having a defined objective
Never, never, never should you run a campaign with influencers without having a defined objective . This is the biggest mistake in Influencer Marketing. Sometimes, the eagerness to overseas chinese in worldwide database carry out
an action of this type leads some brands to forget the most important thing: what objective is being pursued? What return
do I expect to obtain? Once the objective has been set,one goal or another, it will be time to define the path to follow and go all out to achieve it.
2. Not analyzing the chosen influencers
This is another common mistake in influencer marketing that leads to significant financial and time losses. Because
choosing the right influencer is crucial in any campaign. And by right we mean the influencer whose audience matches the brand’s target audience.
Because knowing data such as the average age of your audience, we are now simply a technology company the
predominant gender and the cities in which they are located is very useful when it comes to choosing a specific influencer for a collaboration.
3. Value the size of the community more than the type of follower
Because even in Influencer Marketing sometimes less is more. And, as we already mentioned in our
postMicroinfluencers, what exactly are they?, sometimes it is preferable to work with an influencer with a very niche
profile and focused on a specific topic, rather than collaborating with profiles with very large but overly general
communities. Everything will depend on the type of brand and the objective of the campaign.
[bctt tweet=”Sometimes it is preferable to work with an influencer with a very niche profile and focused on a specific topic; rather than collaborating with profiles with very large communities, but too generalist” username=”@influencity_es”]
On the other hand, the influencer’s publication history should always be assessed to understand first-hand the
tone and type of publications, in order to determine whether they are email leads database actually aligned with the
brand’s identity. The idea is to find the influencer who is as similar as possible to the target audience you want to impact.
4. Not transmitting the mandates correctly
This is a mistake that often occurs when starting campaign management and can result in influencers not meeting brand expectations. To avoid this, all you need to do is:developing a briefcomplete in which the brand’s objectives, do’s and don’ts, timing, hashtags, mentions and required URLs, etc. are conveyed in the most complete way possible.
In this way, influencers must stick to the briefing so that the collaboration has the best possible performance. Because information is power.
5. Not interpreting the metrics well
Both at the beginning of a campaign and at the end of it, the brand must have your KPIs defined, so that it is easier for you to identify its performance. Because if we only focus, for example, on a low reach, we will miss a very high engagement, which in any case will always be more interesting for the brand.