Looking at both the economic and social changes in times of Coronavirus, we see that we are facing the beginning of a
great global change, and although social distancing and confinement measures are absolutely necessary to protect
society, it is important to think about the opportunities they can offer from a positive perspective.
At this time, social networks such as Twitter, Facebook, Instagram or LinkedIn have grown by 55% . This
indicates that they have become an essential medium, not only because they are the only way to socialise when we are at
home, but also because they are the means through which we can transmit messages, entertain and raise awareness.
Society’s behavior has changed, and due to the social distancing we are experiencing, messaging applications such as
WhatsApp and Messenger have experienced an increase in their use office 365 database during the last month of 70%. On the other hand, social networks such as Instagram keep society connected with their live broadcasts, as does Facebook Live. Both platforms doubled their visits in just one week.
Reinventing yourself is the key
Given this situation, we see that there has been a notable increase in interactions and engagement on Instagram posts in
March compared to February. However, according to the data we have analysed, we see how 80% of campaigns have been
postponed, halted or suspended in March, with hospitality and tourism being the most affected sectors. We can see this in the closure of bars and restaurants. In addition, flights have been cancelled by 90%, hotels that should have been almost 100% occupied in March and April have had to close. All of this is being an unprecedented brake for certain sectors.
At a time of economic hibernation, the advertising sector has found a niche in which it can continue to grow: influencers.
The influencer profession is based on the relationship with brands and, in this situation, at Influencity, we are committed to adapting to changes to bring out the positive side in the chaos.
It is time to reinvent ourselves
It is important to generate entertainment and at the same time supportive content, being able to promote the goods and
services that society most requires at this time. As for companies, not all sectors are affected by Covid-19, since many
have increased their demand, such as legal news for entrepreneurs in 2024delivery services or pharmacies. E-commerce
such as AliExpress have known how to adapt to the current times and during the last days of March celebrated its 10th
anniversary where it offered huge discounts. Firms such as Coca Cola, Volkswagen, Mercedes Benz and
Audi have modified their brand image to help combat the pandemic and raise awareness among citizens about social
distancing, reducing non-essential contact with others. For example,AudiShe posted a message along with a video, in which her four rings were separated from each other with the caption :“keep your distance”.
InInfluencity ,We have also wanted to adapt to these new changes and contribute our grain of sand with the initiative#IStayWithYou. Through this, we connect small businesses and influencers so that the latter can give visibility to all the small businesses and SMEs that are offering their services for free during the lockdown.
The role of influencers during confinement
The marketing ofinfluencersIt proves to be extremely powerful in times of crisis if managed well and with a great strategy. Its success lies in the fact that influencers are a showcase that allows us to give normality within the new circumstances
and allows us to continue projecting the brand image in a context in which budgets have been reduced.
Influencers, from their homes and following health protocols, have b2b phone list changed the way and of course the
scenarios for communicating, teaching or prescribing about a brand. That is why, through them, we can reach the homes of millions of people who are confined.
In fact, the Ministry of Health contacted several influencers in Spain, such asSweetness,to ask him to participate in
raising awareness among young people about the importance of staying at home under the hashtag #StayAtHome.
How can brands deal with Covid-19?
The first thing to think about is what people need. Consumers want digital content and those they trust most with their free time right now are influencers, especially among the younger public. They have the ability to entertain during their audience’s free time.
Our clients, who in times of Coronavirus have to adjust times of Coronavirus their budgets and optimize them to the maximum, manage to find more specific profiles according to their target audience with our tool. In this way, they get the most out of their campaigns, obtaining the best results.
The best way to act at a time when we are digitally connected 24/7 is to create quality, truthful content that builds loyalty
among our audience. We are encountering a large number of fake news on social media, so when it comes to creating a
campaign with influencers, it is very important to count on those who have good quality followers, who do not buy bots,
whose content is qualitative and that contributes to society. Influencity, in this way, gives the value of being able to find quality influencers in order to detect and avoid the bad dissemination of messages or fake news.