Are you using bidding strategies and need to reduce costs? Or do you need to boost volumes? How to behave without turning off the strategy? Check out the best practices.
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Introductory note: Throughout the article, I will use tCPA = selected target CPA for the bidding strategy, rCPA = real CPA over the last 30 days.
Scenario 1: You bc data india need to reduce investments
If there is no rush and you can reduce gradually:
rCPA > tCPA –> don’t touch, costs will adjust themselves
rCPA ≤ tCPA –> reduce tCPA (by 20-30% compared to rCPA), the bidding strategy will tighten the reins on its own
If you need to do it quickly:
If you have good results and are managing to meet your CPA, before you start reducing spend, try discussing with the company how to calculate the conversion rate (2025) whether it would make sense to increase your monthly budget.
You may find that the company has room and would be happy to accept higher volumes.
If there is no space, first adjust your budget according to the daily spend you can afford (divide the rest of your budget by the remaining number of days in the month). Then proceed as in the first point.
Scenario 2: You need to lower your CPA
First, look to see if your CPA has been high for the past 30 days or just the past week. If there is a short-term fluctuation, I would try to wait and switzerland leads assume that the CPA will adjust itself. If your CPA has been higher than you need over the past 30 days, there are two options to follow:
rCPA > tCPA –> here’s something to consider – does the strategy have enough data? Have you given it enough time to optimize? Have you made a change that has thrown off the strategy? Or has something happened on your website or in the market?