When thinking about sales, most people imagine friendly handshakes, lively chatter, and the spark of human connection. After all, it is a people-driven business. It relies on intuition, persuasion, and building human relationships.
At first glance, it may seem like Artificial Intelligence
(AI) has nothing to do with sales. However, reality shows gambling data usa that it can give us a better understanding of our potential customers, strengthening that human connection.
Below, we share insights from some of the top sales leaders to learn how to use AI to better understand your prospects, lead more effective conversations, and drive more results.
How AI can help you better understand your potential customers
Not all leads are created equal. Knowing which ones to nurture comes down to gut instinct, but that alone isn’t enough. This is where AI comes in.
“Buyer intent looks at a constellation of activities how to become a businessman including website interactions, content engagement, and email activity,” explains Victor Antonio , author, speaker, and host of the Sales Influence Podcast .
These objective actions, such as a potential customer signing up for a content offer, can indicate positive intent. But AI goes one step further with sentiment analysis.
“It is now possible to incorporate sentiment analysis of all text, email, and voice exchanges to get an emotional temperature of the buyer. Buyer intent is a left-brain contact lists function through which the customer makes a rational assessment. Sentiment analysis, on the other hand, measures the level of right-brain motivation,” Antonio adds.
In practice, this could mean changes to the tone of an email
The timing of a call, or the type of product or feature highlighted in a proposal. Ultimately, this type of information can help sales reps relate more deeply to prospects, improve trust, and consequently increase sales potential.
To take it a step further, sales reps can even role-play with AI-powered tools to hone their pitch. Salem says, “AI tools can provide real-time feedback to sales professionals on their communication skills, pointing out areas for improvement. This gives them the opportunity to hone their approach and skills.”