The inbound marketing and growth hacking toolbox ”, Stéphane Truphème and Philippe Gastaud give us the keys to carrying out a successful inbound marketing strategy. For each phase of the buyer’s journey, discover the methods and tools at your disposal to grow your prospects and accompany them to the end of the conversion tunnel. One of these methods is setting up lead nurturing campaigns. But what do we mean by lead nurturing and especially? Synthesis. What is lead nurturing? As you know, the basis of inbound is to attract your targets to your website.
A lead nurturing campaign accelerates
Then convert them into leads by allowing them to download content via a form, for example. You now have a base of qualified contacts, it’s a start! The question Greece Email List now arises as to how to nurture these leads so that they can make a purchase. Lead nurturing is one possible answer. Indeed, in BtoB, the decision-making processes are sometimes long. A lead nurturing campaign accelerates the time spent in the awareness and decision phases. Concretely, your leads will receive quality content that will guide them through the conversion funnel. They will then arrive at the decision phase more quickly and you will not have taken the risk of exposing an insufficiently qualified lead to a sales pitch too soon.
The reflex to come back to your site
Nurture prospects through to purchase First of all, lead nurturing allows you to sustain the commitment that has been created between you and a lead. A prospect visits your site and finds the answer to one of the questions he was asking. Perhaps he B2C phone List will not have the reflex to come back to your site next time. This is where lead nurturing comes in: by sending a personalized email to your contact to offer them content related to their previous actions on the site, you remind them that you can meet their needs. It will then come back to your site again. Perhaps even in the long term, reading your blog will become a reflex.