Planning a budget for advertising in Yandex Direct is the most important stage for successful business promotion. It is especially difficult to make an accurate budget forecast in Yandex when it comes to a new niche where there is no historical data. How not to make a mistake with the amount and distribute funds wisely? Let’s look into this issue.
1. Competitor analysis for budget forecasting in Yandex
We study the advertising campaigns of competitors
The first step in budget forecasting in Yandex for a new niche is competitor analysis. See which ads are shown for your keywords. Pay attention to:
- Ad texts – what USPs and calls to action are competitors using
- Landing Page Links – How Relevant Are They to the Request
- Ad extensions – availability of clarifications, quick links, reviews
This will give you an understanding of the level of competition and approximate rates. For example, if most advertisers have ads with extensions and reviews, it means they have been in the niche for a long time and invest a lot in advertising.
We evaluate competitors’ budgets using analytics services
To roughly estimate your competitors’ budgets, use contextual advertising analytics services such as SpyWords and SERPstat. They will show:
- The amount of traffic that competitors receive from Yandex.Direct
- The number of keywords that their ads are shown for
- Estimated monthly advertising budget
This data will help you understand the level of philippines email list expenses in the niche and forecast your budget. But keep in mind that the information from the services is approximate, the actual figures may differ.
2. Predicting the budget for a new niche in Yandex Direct
Using the Budget Forecast tool
Yandex Direct has a “Budget Forecast” tool that helps you estimate potential traffic and costs. It analyzes the frequency of key phrases, the level of competition, and approximate rates. To get a forecast:
- Gather a list of keywords for your new niche
- Upload them to the Budget Forecast and specify the region of impressions
- Set the desired forecast period (week or month)
- Get an estimated click and cost forecast
But keep in mind that for a new niche, the maldivian lads Budget Forecast data is less accurate, since there are no statistics yet. Therefore, use it as a guideline, but not as a ready-made solution.
We analyze the frequency and seasonality of requests
When forecasting a budget in Yandex, it is important to assess potential demand and its fluctuations. To do this:
- Analyze the frequency of key queries via Wordstat
- Look at the dynamics of impressions by month – are there any seasonal spikes?
- Consider periods of high demand when planning your budget
For example, if you sell climate control the upgrade includes new hardware equipment, demand (and cost per click) will be higher in the summer. This means you need to set a larger budget for this period.