Facebook advertising is a powerful marketing tool for many online stores. But as more and more businesses use social media, it’s becoming increasingly difficult to grab your customers’ attention.
A great way to keep users engaged while they scroll is to personalize ads and show them products they’re already interested in. Facebook’s dynamic product ads, known as Advantage+ Catalog Ads , are designed for this.
Learn how to set up dynamic Advantage+ catalog ads for your products on Facebook. Use this guide to get your business in front of interested shoppers and encourage those who visit your page to make a purchase.
What is a dynamic product display?
Dynamic product ads automatically show relevant content to users based on their interests, online behavior, new zealand email list or browsing history. They are like digital billboards that change depending on the viewer.
If you run an online store, you can set up dynamic ads to remind people of products they’ve previously viewed. For example, minimum and guaranteed wage in 2024 if someone looked at a pair of shoes on your website, a dynamic ad could show those exact shoes or similar models. Dynamic ads are often used to encourage users to continue shopping.
Dynamic ads can also suggest products based on a person’s general online behavior. If someone has visited a lot of sports websites, philippines numbers he or she might see ads for your sports products even if he or she has never visited your store before.
Most dynamic ads are created from a template and a catalog of images and content. The ad platform fills in the details based on user behavior. This means you don’t have to create a separate ad for each product you sell.
There are two main types of dynamic ads:
- General audience ads target people who are likely to be interested in your product, service or brand based on their online behavior.
- Retargeting ads remind people of specific products they have shown interest in on your website or app.
You can use Facebook’s Advantage+ ad platform to run both types of dynamic ads.
Why you should use dynamic Facebook ads
- Remind people of products they have viewed
- Motivate hesitant buyers
- Start a relationship after the purchase
- Save time
- Save effort
Dynamic Product Ads are like personal shopping assistants for your customers, showing them products they are likely to be interested in. Powered by the meta pixel, Facebook uses behavioral information to determine which ad performs best.
Remind people of products they have viewed
After customers view a product in your store, you can retarget them with dynamic ads. This is a common way to encourage users to take another look and consider a purchase.
Motivate hesitant buyers
Often, shoppers add a product to their cart but don’t complete the purchase. Dynamic ads can encourage them to complete their transaction and reduce your cart abandonment .
Start a relationship after the purchase
Once someone purchases a product, you can show them ads for related products, upsells, new arrivals, and more. It’s a great way to keep the conversation going and offer value based on a person’s purchase history.
Save time
Dynamic product ads are not only personalized, but also efficient. You don’t have to create a separate ad for each product you sell. Instead, you create a template and the ad platform fills in the details for each viewer.
Save effort
When you set up Shopify’s Facebook channel , your products sync with your Facebook store so you can use them in dynamic ads and other Facebook ads. It’s an efficient way to reach your customers across different platforms.
How to set up dynamic Facebook ads
Setting up Advantage+ Catalog Ads (dynamic Facebook ads) may seem intimidating at first, but it’s actually quite easy, especially if you manage everything through Shopify.