How Inbound Marketing One minute of video is worth 1.8 million words . This is the conclusion reached by Forrester Research, a world-renowned research firm, and helps explain why inbound marketing videos have become a big bet for companies looking to generate more leads.
People have never consumed so much content in this format – and anyone
Who thinks that videos only attract younger people or only B2C consumers is mistaken. A survey showed that 59% of executives would rather watch a video than read a text.
With the consolidation of digital transformation
Inbound marketing videos have become easier denmark telegram data to consume, attract more views (especially thanks to algorithms that are more favorable to the format on social networks) and allow you to explore a series of themes and paths that help you offer more value to your customers and, consequently, generate more leads.
Furthermore, they are increasingly easier to produce. How Inbound Marketing As even companies with few or no resources can use a smartphone and their social networks to produce and distribute relevant content in this format.
That’s why we’ve listed three
Ways for your company to include inbound see also the growing role marketing videos in its next campaign – check it out!
1) Social media
Your company could produce a video about your latest product or a great service you offer. Or maybe about participating in a trade show or seminar related to your industry.
If you have such content, sharing it on your social media feeds can be a great way to explore lead generation opportunities.
Make your inbound marketing videos available on your
Facebook , Instagram and Twitter pages as a mobile list way to drive customers to your homepage.
Also, remember YouTube and its billions of users. Set up a channel on the network and tell the story behind your product or service. Or educate your customers on how to use it.
2) Landing pages
Visitors to your landing page will certainly find some How Inbound Marketing type of lead generation form to access the download of content that is important to them.
How about moving away from. The usual text explaining how it works and opting for a video that tells visitors what they will receive when they sign up for your service or consume your brand?
This type of video, known as “conversion video.” Is a stable and reliable form of inbound marketing that has a specific goal.
It’s something that more and more companies are starting to invest in
Because as we said above, their customers value video over text.
Having a video on your landing page means that customers will spend more time there. This increases the authority of your page in search engine results. Which means that your search engine rankings will be higher too.
3) Collect leads directly from inbound marketing videos
The market today already offers several online tools that allow your company to add email capture to your videos as a quick and easy way to generate leads.
Another important point is that this email capture also allows you to evaluate the success of your inbound marketing videos with your audience.
Final Tips on Inbound Marketing Videos
Finally, keep these three tips in mind:
Before creating your videos, make sure you have your target audience. Strategy and goals well defined in mind;
Keep your videos short and relevant. Your customers may well watch longer content in their spare time, but inbound marketing videos should be kept to 60 seconds or less, with a specific, targeted message;
Always work with an engaging call to action that is linked to the action you want the potential