Now that you know what sensory marketing is and the advantages of using the strategy in your professional work. Check out some examples of how this idea works in practice, according to the five senses of the human body.
Hearing
Music can have a significant impact chile mobile database on your customers’ shopping experience.
A survey conducted by Heartbeats International showed that 35% of customers stay longer in the store. when they like the music, 14% of them buy more than they initially planned and 31% return to buy from your store.
Therefore, companies can create playlists with their audience in mind. Characteristics such as gender. age range and region of the country influence this choice and bring customers closer to your brand by identifying similar tastes.
Furthermore, it is important to pay attention to the sound volume so that it is appropriate. For the environment, providing a pleasant experience while shopping.
Vision
Anyone who studies color psychology knows that choosing a color palette goes beyond. The personal taste of the designer or store owner. It is a selection that conveys feelings and sensations.
Therefore, the color combination used in the store environment or on the company’s website is essential to creation: with or by artificial intelligence? create a memorable shopping experience and also influence sales.
One example is the communication made by fast-food restaurants , which use colors such as red and yellow. Tones that can stimulate hunger and speed – very efficient for the niche.
Touch
Touch is another sense that south africa numbers can be used by companies and helps people get closer to products.
One of the most common examples are dealerships, which can offer test drives so that the customer can feel what it’s like to get into the vehicle, touch the steering wheel and enjoy the comfort of the car.
Other segments can focus on different textures in products and in the store environment itself to delight customers and offer differentiators that other companies don’t explore. Going off the beaten track is always a good idea to test customer preferences.
Palate
Shopping in person should be a pleasant and enjoyable experience. This is because, nowadays, it is very easy to buy online, and when the customer chooses to buy in person, it is essential to provide a good reception to delight them.
In this case, taste stimulation can begin with coffee, water, snacks and treats for buyers and their companions.
This tip applies to both stores and any other service. On the internet, sending personalized gifts can also convey a positive image to the customer.
Smell
There’s always that one store you pass by that has a characteristic smell, right? This strategy is used by several brands so that consumers always remember the store or feel attracted just by passing by it.
In this way, smell is another sense that can be explored to associate sensations with brands and evoke positive experiences.
Therefore, choosing a single fragrance for all units in a chain, for example, can help reinforce the brand’s identity.