Without headings, your content is hard to read and search engines have a harder time understanding what it means.
Having a good distribution of headings every 300 words or so will help make your content readable and also tell search engines what’s coming next.
That being said, headings need to be logical. You can’t just stop your content to insert a heading for the sole purpose of SEO. Instead, write your content with headings in mind to create a clear, logical flow.
When using headings, reserve H1 for the blog title. H2 is what you will use for the main headings. H3 will help you dive deeper into the content inside the H2. And in rare cases, some blogs use H4.
The title you use should make it clear whether the topic is a subset of what you discussed above, or whether it is a new idea or topic that you are moving on to.
Bullet points and number lists
Breaking up your content with bullet points and number lists will make it easier for users to skim through it. These lists will also make your content seem less intimidating.
A list can be used to draw attention to your content or simply make it look more attractive. Don’t include lists just for the sake of it, but when your content offers the opportunity, take full advantage of it.
Paragraph and sentence length
Great content still needs to be broken down into bite-sized chunks. Short paragraphs and sentences will make your content more readable.
This doesn’t mean your content should look choppy. Or that long sentences don’t add value.
But overall, you want your content to be c level contact list engaging to the reader. No one wants to read long paragraphs with complex sentences that tax their brains too much. Your users are probably there to relax or learn about a topic.
Images and visual effects
Inserting images and visual elements can help readers understand the content and make your blogs enjoyable to read.
You don’t want to clutter your content with visuals to the point that they constantly interfere with the user’s reading experience. But a visual every 300-600 words will help break up the content and make it more engaging to view.
You can use images related to your topic or create your own graphics. Graphics can be illustrations of your topic or they can be graphs and data from the content.
Table of contents for long materials
The table of contents provides context for what your readers will learn from your content. Additionally, the table of contents allows the uae b2b list user to jump to the section of content that answers their question or provides the information they need.
Including a table of contents will also show search engines that your content is well organized and engaging for readers, which can improve your rankings over time.
Embed audio and video content
Audio and video content is another way to consume content. Blog visitors may enjoy the ability to switch from reading to listening to information on a topic.
Additionally, these other types of content provide favorable results for your SEO, so you meet the needs of your readers while improving your search rankings.
Adding video content to your blogs has many benefits . They can give your content a more human and personal touch by showing how to do something or adding additional context.
Add links and buttons to continue reading
When you reach the end of your blog content, what is the difference between good content and great content? you should think about what you want your reader to do next. Ideally, they should contact you for more information about purchasing. But they may not be ready for that yet.
So you need to add links and buttons to continue reading relevant content. This could be a list of other blogs related to the topic or category. Or you could post a full list of recent articles.
Formatting Blogs for Best Results
Ultimately, how you format your blogs will determine whether your content will help your site rank and attract interested parties. New Light Digital has experience in content marketing . We can format your blogs for best results and ensure they are actively distributed across multiple channels to generate the most traffic and engagement with your content. Schedule your free consultation today.