Tips for optimizing a google my business listing
once we have verified our profile, any changes we want to make to it will be easier, so i always recommend filling out the “mandatory” sections first and requesting the verification pin as soon as possible.
Once verified, we can work on optimizing the profile more calmly.
Access the panel and click on the red “edit” button
it will automatically take us to the “company information” panel , where here, as the profile administrator, you can modify any information about your company :
google my business company information
1.- company name
it is crucial that the address, phone number and company name are 100% real.
At this point, it is not advisable to use the most competitive seo criterion in your niche as the company name, such as “moving madrid”, unless that is your company name.
According to google guidelines : “you should represent your business as it appears in the real world.”
they also comment that “it can include a unique descriptor that helps customers locate your business or understand what your business offers.”
what this means is that for some time now google has allowed you to add a word after your business name to describe your activity or the location where you provide the service.
My advice is to be careful with this, because if we over -optimize the “name” field, google may consider it spam and not show the listing in the serp results.
2.- address
this information must also be real and accurate.
According to google’s guidelines for sri lanka phone number library addresses, you should only include information that is part of your official address .
Do not add cross streets or other information in this section
Once we have entered the address, the there are 3 alternatives for this map will be geolocated and will give you the exact position of that location.
If there is any error, the system will indicate that the address is not correct.
<< important >>
take into account the section “i offer goods and services in the location”, since we will be able to segment our clients a ba leads little more, offering them additional information about how far we can cover with our services.
Google has a page dedicated to explaining all of the google my business listing address guidelines .