Going beyond inbound marketing and expanding your company’s presence in digital marketing can be the difference to guarantee good results.
In addition, inbound marketing has numerous advantages and is an effective way to reach today’s consumer.
However, it is quite common for companies
To focus only on this strategy and forget that, in some cases, it is necessary to go beyond inbound marketing .
After all, inbound marketing should be seen as the basis of the marketing strategy to be built by your company. Therefore, it should be more than just an independent and specific plan.
Therefore, going beyond inbound marketing and integrating several strategies and methods can be more effective.
This way, it becomes easier to grow
Your company and have more belgium telegram data business opportunities.
So keep reading and find out what your company should include in its next marketing plan. Or integrate it right away, why not?
Going beyond inbound marketing: data, data and more data
Creativity is still essential to define the innovations such as reverse logistics visual representation of your brand. But to do inbound marketing that delivers results , you need to adopt a scientific approach.
This involves the wide range of data that your company already handles on a daily basis. However, it is also necessary to include the mass of information that you may not be using in the best way possible.
You need to keep your eyes open for information like:
Revenue cycle;
Number of website visitors per month;
Conversion rates;
Qualified leads sent from mobile list marketing to sales;
Sales opportunities;
Proposals submitted;
New customers;
Customer life cycle;
Average revenue, among others.
It is this data that provides the path to the strategies and tactics that need to be planned, designed, executed and optimized over time to generate the results your company seeks.
So you need to go beyond inbound marketing and provide unique experiences. Learn how to do this with the tips in the following topic.
Personalize the consumer journey
An important part of the data we mentioned above is the analysis of the purchasing journey of your potential customers. This analysis is even more valid when we look at the conversion process in B2B. Therefore, it is necessary to know:
What questions are they asking,
What kind of information do you need,
What other options are you considering,
As you are evaluating your options,
Who from your company is participating in this journey.
It is this data that helps to build effective content marketing . This way, your company can put the right argument at the right time and to the right person.
This is precisely why your company needs to know how many people are involved in each purchasing decision.
In addition, it also needs to work
On personalized strategies for each person involved in this process.
What convinces the CMO may not be the decisive argument for the CFO. So it is necessary to go beyond inbound marketing and think about.