To forecast a budget in Yandex for Forecasting CPL a new niche, estimate the possible cost of customer acquisition (CPL) and sales (CPO). Consider:
- Average price of the product or average bill
- Approximate conversion of the site from a Forecasting CPL visitor to a lead and from a lead to a purchase
- Desired sales volume or number of leads
For example, with an average check of 5,000 rubles, conversion into a lead of 5%, into a purchase of 10% and a plan of 30 sales per month, we get: CPL = 5,000 * 0.1 = 500 rubles, and CPO = 500 / 0.05 = 10,000 rubles. This means the required budget = 30 * 10,000 = 300,000 rubles.
4. We take into account the nuances and features of the new niche
Checking Yandex restrictions and requirements
Yandex has a number of restrictions for advertising certain topics (medicine, alcohol, gambling). Before forecasting your budget, check the requirements for your niche:
- Study the rules and special conditions of Direct for your topic
- Prepare the necessary documents and certificates if required.
- Please allow additional time for ad moderation
If your niche falls under restrictions, the process oman email list of launching advertising may be delayed. Include this time in your budget plan.
We clarify the competitiveness and cost of clicks in the niche
The level of competition in a niche directly affects the cost of attracting customers. Some market features that need to be taken into account when forecasting a budget in Yandex:
- The number of direct competitors already advertising for your keywords
- The presence of large players with large advertising budgets
- Demand type – hot (expensive clicks) or cold (cheaper traffic)
If the niche is highly competitive, with market leaders and expensive click rates, you need to set aside a larger budget for testing and campaign maldivian lads optimization. You may need professional help at first.
5. Set a budget for optimization and adjustments
We reserve part of the budget for testing hypotheses
When launching advertising in a new niche, be prepared for the fact that the initial hypotheses will not work. Therefore, it is important to include money in the budget for testing:
- Prepare several ad options for different target audiences
- Test different keyword match types
- Experiment with images and calls to action
Allocate up to 20-30% of the first month’s budget for testing. This will help you find the most effective “ad-audience” links and not waste money.
We provide optimization of advertising campaigns
Even if the initial settings of Yandex.Direct campaigns were professional, optimization will be required in a week or two. This also requires a budget. During the optimization process:
- Analyze statistics on clicks, CTR, conversions and costs for each phrase
- Adjust your impression bids by but now as post-holiday shopping increasing them for effective keywords
- Supplement your negative keyword list based on search queries
- Revise your campaign structure based on the data you receive
Regular optimization is the key to increasing the return on the invested budget. But at first it can eat up to 10-15% of the planned expenses.