for your Company wait, what does Tiago Leifert say at the beginning of the program?)
Well have you been watching Big Brother?
If so, you may have already realized that the house is not only the home of the participants, but also of all the brands that sponsor the program.
This year, in the 21st edition of the most watched house inrazil , for your afghanistan phone number list Company more than 530 million (I said MILLIONS ) were spent by the biggest sponsoring brands.
They are : Seara
PicPay, P&G, McDonald’s, C&A, Avon, Amstel and Americanas.
The focus, of course, was the promotion of e-commerce , with the interaction between offline and online, mainly through QR-Codes , which could very well star in films like The Return of Those Who Didn’t Go Away.
those that were and are doing “
very well, thank you” are the sales apps. For example, in our commitment to truth in the age of social media misinformation the 2020 edition of BBB, Americanas had a 390% increase in the volume of app downloads during the edition.
C&A was another company that realized the cash cow that is Big Brother Brasil. It is no surprise that it also returned to the program, after an organic increase of more than 40 thousand downloads of the app in 2020.
big brother 21
But let’s see what we can take from these teachings to apply to our businesses; there are several Big Ideas !
What if you knew that your Brand doesn’t need to be confined.
It doesn’t have to be found only in the physical qatar data environment. Social Networks are more than ever causing immense purchase and Brand Awareness triggers.
Facebook and Instagram (or another social network
depending for your Company on your business) don’t need to be just a showcase for your products. They are the purest form of expression of the language you want to convey to your audience.
“ How your audience sees your company” is actually “How you want your audience to see your company ”
In other words, the customer wants (or needs) to feel as close as possible to your brand.
And do you want more proximity than influencer marketing ?
How far does your faith in influencers go?
One of the things that Big Brother has been reminding us is that influencers are our new collaborators.
Putting famous people in the house was the influencer marketing that the show needed, since its audience had been declining since 2010.
Influencers sell A LOT ! And best of all: they are users of the brands. They explain the pains and happiness that the products provide; they are the sincere friends that everyone needs.
Owner of the cosmetics brand Boca Rosa, Bianca Andrade encouraged thousands of people while she was on the 2020 edition of the program.
That’s why it ‘s really interesting to find
people (or even animals) who are the face of your business. Or you could be the influencer yourself.
Brands’ budget for influencer marketing has been increasing a lot, and 2021 will be no different.
In times when distrust of information increases every day, it is essential to have someone on the “ front line ” who conveys the greatest possible confidence to the public.