An influencer with a huge following is great and looks promising at first glance, but what if 90% of those followers consist of bots, fake profiles, or inactive accounts?
What if your followers are real
they follow millions of accounts that saturate their feed and your content goes unnoticed?
It is true that a large number of followers brings a lot of relevance, but it is not usually very effective in achieving other
objectives on Social Media .
Therefore, we are faced with a situation in which we must thoroughly assess the quality of the followers of the influencers
who are going to participate in our campaign.Influencer Marketingfor this to be truly effective.
HOW DO WE EVALUATE THE QUALITY OF FOLLOWERS?
We have to keep in mind that followers are much more than just a number. Analyzing the number of followers of
influencers is, without a doubt, an important measure. However, facebook database this metric must also be evaluated on a qualitative level.
Let’s see, to know if your followers are quality or not, we must take into account whether their attitude is active within the
social network, that is, if they respond, share, read your content, click… In short, if they give life to your feed.
Followers Quality : Influencer Marketing This metric specifies the quality of an influencer’s profile, assessing the number of bots or inactive users that follow them.
To calculate this metric, Influencity’s software relies on non-real use strikingly to reflect your brand identity behaviors
or repetitive patterns such as millions of Influencer Marketing likes, times of likes, following certain hashtags with the
same patterns, and non-personalized comments characterized by emojis. In this way, we determine which followers are fake and which are not.
GOOD VS BAD FOLLOWERS
The good follower:
- It is active: the user logs into his account regularly.
- He is engaged: He interacts frequently by commenting, liking and sharing your content.
- Follow a limited number of accounts: Yes, this is important. email leads database The likelihood that a person will
- actually see your post decreases with the increasing number of accounts they follow. Therefore, the most valuable followers are those who follow 101 to 250 accounts. This way, the follower won’t have their feed overloaded with content.