Select the source (CRM, database, etc.)
Determine the customer segment.
Decide on the destination to sync the data to (Facebook, LinkedIn, or Google).
Set the frequency of data sync (3 hours, daily, or weekly). We suggest a weekly sync for Lookalikes and every 3 hours for exclusions and segmentation.
Click “Save.
In about 10 minutes
or so (depending on the size of your audience), you can start using it.
Different ways to use custom audiences
Once you have your custom specific database by industry audiences set up, it’s time to familiarize yourself with the different features and tools it contains that you can use to improve your advertising and better connect with your customers.
Let’s look at some key concepts
Retargeting Retargeting is about using custom audiences to target new messages and Ads to people who have already sign in or log in to driftrock interacted with your brand. Many of these users are at a stage where they are considering buying from you but aren’t ready to sault data take the next step yet – in this case, a retargeting ad can make all the difference. Retargeting also reminds users who you are and can reinforce their relationship with you. This includes website visitors and engagement audiences.