with an incentive
you already know that positive reinforcement works much better than negative reinforcement with all types of animals, but are you still wondering how it will work with humans?
In short, if you want your campaigns to work a little better and earn a few points in sales conversion, the easiest thing to do is to offer an incentive (usually a discount or special gift) to those who buy from you via email. And yes, coupons are your great allies here.
I know, it’s something very old but that doesn’t mean we stop working the same way, so don’t complain and take advantage of it.
do you want to improve your email opening rates by an extra 10%?
Finally, i want to give you a trick to improve your open and click rates by around 10% without having to do much. And i know you’re looking forward to reading it.
I also know that as soon as you read it you’re slovenia phone number library going to think: “why didn’t i think of that?”, because it’s so, so simple, it even hurts.
You write an email, send it, and you have a decent be numbers open rate, how about 35%? Yeah, that’s not bad, but how about upping it to 45%?
Well, all you have to do is wait a reasonable amount of time (2-3 days usually works) and do this sequence:
go to your email software
Duplicate the email you sent.
Change the subject line to something a little more aggressive/transgressive because, anyway, we’re just trying!
Create a rule that says: send this to everyone once we have accessed the next who didn’t open my previous email.
Send and enjoy.
Exactly, we changed the subject line to something more hardcore and sent it to users we couldn’t get their attention at first. As brilliant as it is simple.
With this practice, you normally get between 5 and 15% extra openings, and with that between 5 and 15% extra conversions, and the truth is, we have done very little to get them (and yes, they feel better this way, much better).
Well, this post has come to an end and i hope that, if you have come this far and you are interested, the least you can do is put into practice the good things you have seen (i am sure that they are not all) and also tell me about your experiences in the comments.