Even the Copywriter the guy who makes the calls, the poet of sales, the romantic in the middle of marketing.
Now, anyone who works in Advertising Copywriting also has to be a strategist!
course the sales writer continues to be the thinker
the natural reader, the culture lover, the one who always has his notepad or recorder at the ready.
After all, to write you need to absorb a lot of content – of albania phone number list quality and with a lot of diversity . The truth is that the copywriter has always been seen as the mediator of an agency – it is from him that the direction of the creation of the creative concept and its uniqueness in all types of media used comes from.
In other words
the main job of advertising copywriting is ( and always will be ) to what is digital marketing? deliver the same message ( in a different way ) for each advertisement, post, audiovisual script, jingle or product description.
Advertising writing and its new tools.
With the rise of the Digital Age , responsibility for results has increased even more. For this reason, new skills and other styles of copywriters are emerging in agencies: analytical, strategic and results-oriented .
Our beloved Inbound Marketing, our new qatar data formula for customer loyalty, is the new modus operandi of the “digitalized” advertising agency.
This is why advertising writing for the WEB
storytelling, Copy and UX Writing are the new synonyms for a copywriter’s life (we’ll talk about them in a moment).
Oh, and not to mention search engine optimization (SEO) as a fundamental basis for disseminating the message .
WEB writing and SEO are now the order of the day to achieve digital success.
Got the point? It’s no longer enough to just
write beautifully. The new rule is that the copywriter’s text must appear on the first page of Google, Bing, Yahoo, and must grab the customer’s attention in the most assertive way possible.
It’s no wonder that almost 56% of companies used even the this optimization strategy in 2020. We talked about the importance of SEO, for example, for e-commerce in one of our posts in the “It’s not the internet’s fault” series .
And the writer continues to be one of the main intermediaries in these processes.
what are these new adventures in Advertising Writing?
Above we have seen a small list of new opportunities for the Advertising Copywriter to use and expand his/her career ( and that of the agency ).
The role of each is as follows:
Storytelling , the approach through narrative (case videos, radio spots, advertising commercials).
Here the idea is to tell a story and touch the hearts of the audience. It is used to bring the target audience closer to the situation expressed in the play.
Copywriting the triggers for decision making
(commercials even the from Shoptime and, recently, ObaBox survive on the basis of Copy’s).
In this format, the idea is to enter the viewer’s mind and, in advance, answer all possible questions that may come to mind.
“I’ll buy it, why not?” is the expected response from the format.
UX Writing , the guide to acting fluidly (landing pages, online registrations and registrations, – generally produced in conjunction with UX Design).
The technique serves to remove obstacles from the path of the future Lead , making the process more fluid and ensuring that he doesn’t think too much (almost nothing in fact) when completing the process.
Because, often, “ thinking ” can prevent a person from completing this process.
These adventures were used yesterday, today and always in the planning and action process of TRAMMIT (and why wouldn’t we, right?).
Click here and see in practice how our plans turned out in Success Stories.
How does this change the Writer’s routine?
Honestly? A lot.
Starting with the knowledge he gains by studying these different writing formats.
Those who see advertising copywriters as “everything writers” are mistaken.
There are dozens of books on Copy, UX and Storytelling, which show different ways of applying each technique and also which ones no longer work for search engines in general.