HThe digital revolution has been changing Digital Marketing Trends for 2018 the strategies. Of companies that increasingly need to stand out in an increasingly technological market.
Keeping up with market trends is a crucial step towards success , especially for small and medium-sized companies.
Check out some Digital Marketing trends for 2018
1. Content Marketing
Content Marketing continues to be one of the email data main trends for 2018. The continuous creation of original content that meets the needs of users keeps the website up to date , while at the same time positioning it correctly in Google search results . In addition, content marketing increases the credibility of companies .
2. Videos
Videos are already a very popular type of content. However, video creation is expected to become imperative for businesses throughout the year. Videos allow users to have a more realistic and memorable experience of products , sparking interest and desire for them.
3. Instagram Stories
Instagram has around 500 million monthly users the incidence of the cause for stories alone , making it an interesting means of communication for brands looking to attract the attention of a large number of people. as been making updates to the platform and now allows stories to be promoted, similar to Facebook ads.
4. Messaging Platforms
You’ve probably noticed that brand ads have started to appear in your Facebook Messenger chat logs . Brands are expected to invest more in these platforms and offer personalized shopping experiences, whether through artificial intelligence , voice assistants or chatbots .
A study by Gartner states that by 2020, people will have more conversations with bots than with their families.
5. Mobile
Mobile has been the big trend of recent years data on will continue to be so in 2018. Smartphones
are increasingly use to carry out all types of research and even make purchases. The top priority for companies should be to make their website responsive , that is, optimizing it for smartphones , tablets and computers . This way, they will be able to increase their sales without being penalize by Google, which prioritizes “ mobile-friendly ”.
These are some strategies to include in your company’s communication plan for this year.