When repeat, penalties impos by Google and other search engines affect your site’s reputation and, consequently, your brand.
Initially, users’ trust in the quality
Of your offering will likely decrease if, every time they click on one of your links, they end up on pages containing paid advertising or information that isn’t relevant to them. Encountering content copi from other sites or of poor quality also makes them doubt the professionalism of the services or products you provide.
On the other hand, let’s suppose it’s
known that your company implements black hat SEO whatsapp number list strategies as a form of advertising. This could lead to the assumption that the lack of “ethics” inherent in these practices is a reflection of your overall work ethic.
Likewise, techniques like scraping or rirects (not to mention being associat with phishing scams) can lead to legal issues . Another option, not as dangerous but almost equally damaging to a company’s reputation, is negative reviews on forums and directories .
Penalties also cause a significant loss of visibility . This not only means your website reaches fewer users but can also diminish the trust that people instinctively have in it. After all, appearing on the first page of the SERPs isn’t the same as appearing on the fifth page. Especially if the links surrounding yours lead to low-quality sites.
Loss of traffic and rankings
Now, Black Hat SEO techniques boost a site’s visibility by increasing its number of backlinks, keywords it ranks for, and index pages. Thanks in part to this, and in part to practices like cloaking and rirects, the number of visitors it receives will also increase .
The only problem with this (beyond the lack of ethics and illegality, of course) is that it only works in the short term . It’s like Achilles: a short qualify my leads in lagrowthmachine life, but full of glory… He soon regrett something as soon as he reach the other side.
Our client, in particular, was lucky: Google took two months to penalize his website. And when it did, the penalties weren’t brutal: he only dropp 30 positions in the rankings . Does that seem like too much? Well, it’s not. Not at all, if you consider taiwan lists that some sites drop as much as 50 positions, and others as much as 950.
On the other hand, if search engines don’t immiately demote your site, your target audience will quickly realize something’s off about your pages . Negative reviews will then begin, your traffic rate will drop, and your site will inevitably drop in the SERPs.