You know when you search for a product and the ad appears on every website you visit? Well, this persecution could end with the changes in cookie control announced by Google this month.
Understand how websites install these cookies on your browser and what the control changes will be for Chrome users.
Why do ads follow me?
This pursuit is the result of something europe cell phone number list retargeting ads. This is a digital marketing strategy used by companies to show ads to users after some interaction with the brand, such as visiting a website or social media pages, for example.
When you access a website, the page of the brand you are searching for may. Install a cookie on your browser, which allows your access to if you have not completed the purchase of the product or service offered.
The cookie can collect your browsing data and show you ads specific to your behavior. It is a way of targeting ads, making them much more efficient.
This tactic could by new cookie controls by Google earlier this month.
What will be the changes to cookie control?
It’s no longer news that ads are a use social media way to generate leads and increase sales in the online world, but the large number of advertisements can harm the user’s navigation or even capture inappropriate information.
To make access more secure, Google announced, on May 7, new tools with the aim of increasing transparency policies for Chrome users.
The new feature, necessary after the repercussions of the Cambridge Analytica data leak case, will allow the identification of cookies used between websites, as well as blocking them for an indefinite period.
Understand some changes in cookie control:
Cookie identification
With the new transparency policies, websites will be canada email lead to disclose all cookies they use that operate across sites.
It is important to note that the new control affects so-called “tri-party cookies”, which are responsible for exchanging data between different domains. The idea is to allow blocking without you having to delete all your access data.