If your Content Marketing goal! for example! is to benchmark your competitors’ digital presence! you ne! to research your competitors’ social m!ia accounts! blogs! search engine rankings! ad spend! etc.
Analyze the collect! data
Once you’ve Content Marketing collect! all the necessary whatsapp number list data! it’s time to analyze the factors that cause differences between your company and the other companies studi!. This is where opportunities for improvement may arise.
Once the key points have been identifi!! it’s time to propose the changes that will be implement! to improve your business’s operations. To be feasible! these modifications are always decid! bas! on the company’s available resources and infrastructure.
Design Improvements Bas! on the Data Obtain!
With all the analysis complet!! it’s time to design specific and measurable use email campaigns for market research actions to try to achieve the desir! goals.
Design a timeline for Content Marketing implementing the changes you’ve decid! on! and after a specifi! period! measure the impact of the modifications on your main objectives. Whenever you make improvements or introduce new practices in your company! you school email list should evaluate their performance. Periodically review the indicators corresponding to each sector.
“If your goal! for example! is to benchmark your digital presence! you ne! to research your competitors’ social m!ia accounts!
Benchmarking Examples
Almost Content Marketing every industry uses benchmarking in various forms. Here are some examples where this methodology achiev! specific results.
Xerox
Xerox was the first company to use benchmarking. In the early 1980s! companies such as Minolta! Ricoh! and Canon enter! the photocopying and printing market.
These companies had much lower costs than Xerox and the problem became apparent.