It happens that you have to know a couple of things in order to generate income through a virtual store and, many times, we rack our brains because we don’t fully understand what needs to be done to make this idea a reality.
This post is designed to clear up any doubts you may have and help you take the first steps in this direction!
First of all, what we call ecommerce or electronic commerce is the set of strategies and tools that we use to market products and services on the Internet .
Costs are low, the online store operates 24 hours a day throughout the year and customers can access it from any mobile device or computer with Internet access.
In addition, there is no need to make large investments or be a computer genius.
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Well, are you ready to learn how to make a poland telegram data successful ecommerce and perfect it even more with digital marketing strategies ?
Take a look at the 7 tips we have selected that are of fundamental importance in this process:
7 steps to create an ecommerce in 2020
1. Choose the name, domain and logo
Choosing a good name for your brand is top 10 collaboration management software (2025) essential to attract your target audience. It is important that both the name and the domain (the address of the website) are short, easy to remember and easy to type.
To help us achieve good positioning in search engines, such as Google for example, it is interesting that the domain contains some of our keywords .
In addition to the name and domain, you should pay special attention to your brand logo , as it is your business’s calling card and conveys authority and trust to your customers. Don’t forget to give your logo visibility on your online store’s page!
2. Establish a Content Management System (CMS)
CMS ( Content Management System ) is a software cyb directory that allows us to manage the content of our store, from publication to editing and changing the visual appearance, through various design templates.
In addition to content, we can also manage products and users and link them in the form of a shopping cart.
An interesting CMS for those who are just starting out in the world of e-commerce is Prestashop , due to the large number of configuration options, which can be managed easily, and also because of its good natural positioning in search engines .
But there are many other possibilities, among them are Opencad, Magento, Digistore, Oscommerce, WooCommerce , etc.
However, when choosing a hosting, you should check that it has the CMS you have chosen.
3. Purchase a hosting option
Choosing a good hosting company guarantees a good connection speed, which is key to excellent search engine positioning.
If the page is very slow and takes more than X seconds to load, then it is penalized by Google and will end up at the bottom of the search results.
A hosting company also ensures that you have enough space to promote your products or services. Plus, it’s practically the only investment you have to make to create your e-commerce!
So don’t be cheap, look for a company that offers you a good hosting service and peace of mind so you can move your business forward.
4. Customize and organize your products in the virtual store
Users need to have access to the list of products or services you offer. The more information you make available to your customers, the better! But without exaggerations or useless information.
Adding photos, methods of use, details, advantages and facilities that your product or service brings is essential.
When working with a wholesaler, they may offer a catalog of their products in a format that you can automatically upload to your store page.
However, it is extremely important that you personalize the texts so that users do not see the same things on your site that they have already seen on other e-commerce sites.
This also has an impact on search engine rankings. So be original and creative when presenting your products to your audience!
5. Define payment methods
There are various payment methods for online transactions. Ideally, you should offer as many options as possible for your customers, since in a virtual store, you work with a very diverse public.
This way, you minimize abandonment rates and guarantee more sales for your business.
Bank transfer, credit card, integrated systems, cash on delivery, these are all payment methods you need to have. You should also give your audience the option to pay in cash at payment centers.
There are also reliable alternative solutions that do not require technical knowledge, as they are very easy to install, and they greatly facilitate the implementation and integration of the payment gateway, as is the case with the Paypal gateway .
The only thing is that they charge us a fee, which is quite high, for each transaction made.
6. Implement a content marketing strategy
There are many actions that will help you bring your brand to your target audience . Creating a blog that deals with issues related to your sector serves to help your clients identify and solve their problems.
Creating a content marketing strategy is a good way to make your business more and more known, as it helps attract traffic to the store. In addition, you can use the blog to promote offers and discounts.
You can also send promotional emails highlighting products and offers. To do this, you can rely on automation tools and email marketing strategies .
A good marketing campaign is essential to make your business successful!
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7. Provide relevant information to customers
The information you make available to your customers is what gives them confidence and peace of mind when making a purchase through your website.
Therefore, include as much useful information as possible about your company, privacy policies, frequently asked questions (FAQs), contact information, information about your key members, shipping methods, etc.
Do you have any questions about how to create an e-commerce site? Leave us your comment. And if you liked the post and want to know more about Digital Marketing, download our free e-book on Content Marketing for e-commerce sites so you can become an expert!