The figure of the influencer is, by now, well known. What began as a novel approach in the world of marketing is now a fully established and effective form of promotion , if done well.
On social media, we can see influencers collaborating with brands every day through their posts, sharing content
about the brands with their followers. But in most cases, these campaigns are focused on the end consumer.
So what happens when your business is not targeting the end consumer, but is instead focused on other companies? Does B2B Influencer Marketing exist ? And if so, is it effective?
Yes and yes! Although with certain nuances
In this case, it is not about looking for someone with a large audience in quantitative terms, but rather a person who
inspires confidence and whose prestige makes his recommendation followed by those responsible for making decisions in the business world.
These are the basic principles of B2B Influencer Marketing. Want to know more? Keep reading!
What is B2B Influencer Marketing and how does it work?
B2B Influencer Marketing aims to attract and facilitate overseas chinese in australia business
between the company that has carried out the campaign and other firms that may become clients of its products or
services. All thanks to the figure of the influencer.
Therefore, the choice of the B2B influencer is critical, and you have to be very careful to choose the right person for this task.
Assuming that the concept changes with respect to the B2C Influencer, here we are not going to use metrics such as the
number of followers to make a decision. Business to business Influencer Marketing is not a question of quantity, but of quality :
- A brand influencerYou don’t need to have a large audience, contributions and advances on income tax from dependent activities in 2024 but being well connected with the right people and being a person respected for their judgment.
- For these actions to work, it is essential to pay attention to both the message that the company wants to convey and the issues in which the person who will transmit it is involved.
- The company that launches a campaign must be very clear about its values and what it wants to convey to others
- . But for this message to be effective, it must be in line with the influencer’s motivations . Only in this way can maximum involvement be achieved and the message truly be conveyed.
Where we find brand influencer marketing
B2B Influencer The difficulty in finding a B2B influencer is based on the fact that they are usually people with great
responsibilities at work and who do not have much time to actively and regularly take part in this type of action.
For this reason, and because it is still very new. We do not yet find many examples of brand influencer campaigns. However, two trends are apparent :
- The greater connection between startups and technology-based businesses and social email leads database networks. Means that these are the types of companies where the greatest activity will be concentrated.
- LinkedIn is the most popular network for this type of campaign , which is not surprising, given that it is
- a network of a professional nature. Then, guest posts on relevant blogs and. Twitter are the other alternatives in which B2B Influencer Marketing is currently moving in Spain.