But making sure your emails are continuing to adhere to accessibility standards is an ongoing process. The industry will evolve. Best practices will evolve. And so will your business nes—your emails will also ne to evolve alongside. Myth: accessibility can be automat There are many online tools available to run your html emails against a compliance checklist. Which can be especially helpful if you’re new to email accessibility. And. With the recent proliferation of ai technologies. Just letting the machines take over may feel easier.
Making accessibility a core part of the design
process is key to authentic relationship marketing and true inclusion efforts. And tools should be us for this purpose but not reli upon as the be-all and end-all. Also. User nes and business nes are nuanc country email list and evolving. And being ucat on the latest accessibility best practices can help you think creatively about your design solutions and preserve the human element of marketing and inclusivity.
know the rules so you can break them
Understanding accessibility is obviously important for making sure your emails are adhering to standards. But this understanding can also be helpful for when you decide to strategically eschew those standards to add more pop to your emails. Interactive emails may not be strictly accessible. But they can add a new flavor to your email campaigns that are still worth experimenting with. Real-time personalization relies on images or video to provide some really impactful engagement opportunities.Animat gifs add visual impact and have been shown to have a positive effect on engagement.Knowing when to lean into these design tactics can B2C phone List be a value add for your campaigns. But aim to make any emails that employ these tactics as accessible as possible. Alternative text and fallback scenarios are especially helpful here.
