I was recently putting together some materials for an introduction to Meta advertising for a friend of mine. You might also find such an introduction useful, since you haven’t yet decided to try Meta Ads. So I decided to share with you what you shouldn’t miss.
Other links to our podcasts:
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Let’s take a look at what you should study:
0. Before you start solving rcs database anything, you need to set up the FB Pixel . This will help you with targeting, optimization, and evaluation.
1. Choosing a campaign goal : the first step in setting up campaigns is choosing a goal.
2. Choosing placements : so you understand where your ads will actually appear.
3. Targeting : This article summarizes all targeting options, from custom audiences to detailed targeting.
4. Creatives: you should pay extra engaging email marketing campaigns that convert attention to this, because if you hit on a creative that works, you’ve almost won!
Honza Bartoš’s course : you can find the full summary in the course, but I liked the part about advertisements the most. Honza gives clear tips on how to write advertisements and how to think about them.
Inspiration from competitors
Reels : an important format that switzerland leads can significantly improve the performance of your campaigns.
Tips for creation
And recently I also liked the podcast from Trefit Profit about how to think about the profitability of Meta advertising from an e-shop perspective.