At NRF 2025, SAP unveiled new solutions specifically tailored to the needs of retailers. Key innovations include SAP S/4HANA Cloud Public Edition, an industry-specific ERP solution, and an AI-powered shopping assistant. The company also announced a loyalty management solution designed to deliver personalized experiences to consumers.
SAP S/4HANA Cloud Public Edition available for retail
The new SAP S/4HANA Cloud Public job function email list Edition is aimed at companies in the retail, fashion, and vertical business models. Its goal is to combine industry-specific processes, data, and AI in a single cloud solution, making finance, procurement, and inventory management processes more efficient.
Compared to traditional ERP systems, the new solution offers pre-built industry-specific features and seamless integration to better support the complex needs of merchandise management, store operations, and supply chains.
New loyalty solution to improve customer retention
According to an Emarsys study, 83% of US qobolak hyperbolic conversion consumers feel undervalued by the brands they remain loyal to. SAP aims to close this gap with a new loyalty solution, scheduled to launch in the second half of 2025. The solution enables:
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- Personal loyalty profiles and digital loyalty wallets.
- Centralized multi-brand loyalty programs for joint initiatives.
- Planning and real-time implementation of offers across multiple channels.
AI-powered shopping assistant announced
The company plans to launch an AI-based south africa numbers shopping assistant in the first half of 2025. This will support customers in their product searches through natural language interaction, thus improving the online shopping experience.