Recovering abandoned carts via WhatsApp is a crucial strategy for companies looking to increase their online sales.
Who has never chosen products on an e-commerce site, put them in the cart and for some reason simply not made the purchase? This behavior is very common. Whether it is because you decide later, the shipping cost is high, you don’t have time and many other reasons.
These customers who do not purchase fill the e-commerce statistics with so-called “abandoned carts.” And companies need strategies to rescue these consumers.
Recent research shows that approximately 78% of consumers abandon their shopping carts during an online store purchase . Source: Opinion Box
It is in this context that WhatsApp emerges as a strategic tool to reverse this situation, establishing a closer connection with potential customers, sending automatic messages, seeking to rescue these customers.
Throughout this article, we will explore the importance of using WhatsApp to recover abandoned carts, examining use cases, benefits, and advantages of this innovative approach.
Why use WhatsApp for abandoned cart recovery?
Proximity and Personalization
WhatsApp offers an instant messaging country wise email marketing list platform that allows direct and personalized communication with customers. Using this channel, companies can create targeted messages that address individual consumer concerns and offer personalized solutions to encourage purchase completion, such as discount coupons, free shipping, or other benefits.
Agility in Communication
High message reading rates on WhatsApp are one of the main points that enhance the abandoned cart recovery strategy.
Minutes after the customer abandons optimize your favicon the product in the online store’s shopping cart, they may receive a message from the company. Companies can simply offer some benefit (such as a discount or free shipping) or even respond promptly to customer queries through a chatbot with automatic support on WhatsApp , offering immediate support and thus increasing the chances of conversion.
Automation and Fast Results
Integrating e-commerce software with a WhatsApp jiangsu mobile phone number list chatbot platform allows you to automate this process of recovering abandoned carts via WhatsApp, all in an efficient and scalable way.
Once the messages are automatically triggered, customers receive the approaches and can complete their purchases, increasing the online store’s revenue, which was previously considered lost.
And the return rates when we use WhatsApp to recover abandoned carts are much higher when compared to SMS or email rates.