So, are you ready to start WhatsApp marketing? Like all endeavors, success on WhatsApp starts with a solid foundation. Here’s a detailed guide to help you build it step by step.
Set clear goals and track measurable KPIs
Before you launch your first promotion or offer, take a moment to clarify your goals. What do you hope to achieve?
Establish clear and measurable KPIs for WhatsApp. For example, delivery and open rates can demonstrate whether your customers are engaging with your messages – a healthy and achievable success metric could be an kazakhstan phone number library open rate of over 80%. At the same time, you can track the ROI of your WhatsApp campaigns by attributing conversions directly to WhatsApp links.
By setting these benchmarks, you can track, analyze, and optimize your strategy over time. After all, knowing where you’re headed makes the journey much smoother.
To smoothly track these KPIs, check out the Bird Campaigns reports where you can easily access an overview of your progress
Segment your audience
Every message has a recipient, and in marketing, it’s better to know exactly who is receiving your message. Are they tech-savvy the competition with these new players millennials or budget-conscious parents? By precisely defining your target, you can tailor your message to maximize engagement.
You’ll want to target customers who are most likely to interact with you on WhatsApp. These are people who are already using WhatsApp and have a legitimate interest in receiving communications from you. Customers who have recently visited your website, made a purchase, or left a review are great audiences to target.
To simplify the task of finding your audience, Bird’s Contact Query Builder offers granular targeting options. For example, you can target all customers who have purchased within the last three months and offer a 10% discount code exclusively for WhatsApp users.
Another option is to segment customers by the list of products they viewed and send them personalized offers on those products via WhatsApp.
3. Set up a verified WhatsApp Business account
If you plan on using WhatsApp for marketing in a serious way, you need a verified WhatsApp Business account. That sault data little green verification badge shows your customers that they’re interacting with a real brand, earning their trust from the start. Verified accounts also receive higher visibility in the WhatsApp directory, which can attract more customers to your business.
Additionally, a verified WhatsApp Business account unlocks the WhatsApp Business API and tools, providing powerful features like auto-messaging, quick replies, labels for organizing chats, message templates, notifications, etc. This makes personalized conversational marketing at scale an absolute necessity.