Are you wondering how to make the most of this Christmas season? The answer is remarketing, a form of advertising targeting users who have already visited your website in the past. How to use one of the most effective online marketing tools in practice?
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Why invest in remarketing?
Remarketing is several times more effective than other gambling data brazil types of PPC advertising because it targets people who have already visited your website. This means that they are interested in your products and are aware of your brand . Maybe they were even planning to buy from you, but wanted to think it over. And then they forgot about it, had to wait for the payment, or they didn’t remember the name of your e-shop or hesitated.
And that’s what remarketing is for – to remind everyone what are the benefits of building a brand community? who has shown interest in your products, but for some reason hasn’t made a purchase yet. And you also strengthen awareness of your brand. In short, a great investment, especially before Christmas, when people are thinking about the ideal gift. With properly targeted and original remarketing, you can easily convince them to buy .
How to do remarketing in practice
You can set up remarketing campaigns in PPC systems (Google Ads and Sklik) and on social networks (Facebook and Instagram). Each platform offers slightly different features.
PPC remarketing
In order to target users who have already visited your website, they must consent to the use of cookies – so make sure your cookie bar really encourages consent. The browser then uses cookies to store these users in a list.
As the ad account manager, you need to generate a thailand data remarketing code that you insert into your website. You then simply create an ad targeting this audience, which you can segment further – for example, based on which specific category of the website the user visited or whether they already had items in their cart but did not complete the purchase. You can also target based on how many days have passed since the last visit to the website.
A specific category is dynamic remarketing , which can automatically display ads for a specific product that a user viewed on the website.
Remarketing on social networks
Remarketing works similarly on Facebook, but you need to add the Facebook Pixel to your site . e, watched a specific video on Facebook, etc.