Article describing the fundamental changes that have been taking place in the Czech-Slovak e-commerce market in recent years, mainly due to such as Shein and Temu. According to Tomáš Čupr from SEO Consult , one of the leading companies in online marketing, these giant stores with aggressive pricing policies have taken away 10 to 15% of sales from Czech e-shops . The trend among the younger generation, who make almost a third of all their purchases on these non-European platforms, is particularly worrying. Young customers prefer a wide selection and low prices, while ignoring issues such as safety, ecological footprint or human rights .
Moreover, this situation could
Worsen in the near future. The current actions of the US administration and the threat of a tariff war indicate that Chinese marketplaces may strengthen their presence in Europe . Tomáš Čupr points out that large Asian job function email list marketplaces are withdrawing advertising from US social networks and are instead focusing more on the European market. Unfortunately, Europe is not ready to level the playing field at the moment, which allows these platforms to benefit from an uneven playing field.
To ensure fair competition in European markets,
it is crucial to unify conditions and enforce compliance with European rules and laws . This applies not only to the tax area, where billions of euros are being evaded in VAT, but also to other essential aspects. Tomáš Čupr how to use quizzes to capture leads emphasizes that it is necessary to address the ecological footprint, non-compliance with working conditions and human rights, product safety, the use of hazardous materials and the lack of testing or manuals that meet European requirements.
The emergence of these large aggregators
Likely to lead to consolidation of the Czech e-commerce market . The Czech Republic currently boasts around 50,000 e-shops, which is practically the most in Europe per capita. It is expected that smaller players will come under pressure and the market will become more efficient.
Interestingly, despite the mobile number list aforementioned challenges, online and mail-order businesses saw sales grow 16.1% year-on-year in the first quarter of this year . Overall retail sales growth was 3.3%, indicating a continued shift of customers to online shopping. However, this growth masks a shift in sales from local players to foreign giants.