This week on the latest digital marketing updates: TikTok introduces its new Attribution Manager tool; Twitter offers Branded Likes to more advertisers, develops their own forecasting tool, and launches their Shopify integration feature; and Microsoft delivers their own Cash back promotions program.
Here are the latest news, trends, and updates in detail:
Social
Enables Flexible Attribution Windows Through ‘Attribution Manager’
TikTok introduced its new Attribution phone number database Manager tool, which lets advertisers set custom attribution windows for TikTok campaigns.
Marketers use attribution to understand the actions that users take after an ad is clicked or viewed over a certain period of time. For advertisers, the attribution window is the number of days between when a person viewed or clicked an ad and subsequently took action.
According to , “Flexible attribution windows are important for businesses
since they have different customer sign in or log in to driftrock conversion journeys.” This also helps marketers optimize toward better campaign performance.
With the new TikTok Attribution Manager, marketers can customize their attribution windows on TikTok Ads Manager. Using the Attribution Manager for web and app campaigns allows marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.
Within Attribution Manager,
TikTok Pixel and Web Event API advertisers will be defaulted to 7-day click and 1-day view. This means that for ad clicks, users have 7 days to convert in order for it to be shown in TikTok Ads Manager; similarly, for views, users have 24 hours to convert from the time when the ad is viewed.
The following time frame options are also available:
- Click-through (CTA): 1, 7, 14, 28 day
-
View-through (VTA): off, 1 and 7 day
On TikTok Ads Manager, you can find school email list Attribution Manager under the Assets menu. This tool will be available for advertisers who run web campaigns using the TikTok Pixel or Events API. For app promotion campaigns, Attribution Manager will be enabled when TikTok Ads Manager moves to a self-attributing model.